The Chandigarh Administration is making a special endeavour to make Chandigarh as the ultimate tourist destination with host of infrastructural developments. However, the most crucial aspect for making a city into a brand, and into a 'lovemark' are the people who manage crucial services, and the residents. Since this requires a structured training framework, Chandigarh Chapter of Public Relations Society of India, launched its first pilot programme to train the city taxi drivers on January 25th - the National Tourism Day.

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